Juliet Wheater, PR and Spa Communications - She says who wouldn’t want to work in the Spa industry!
Twenty years’ worth of experience in PR, underpin the expert credentials of luxury Spa PR Consultant, Juliet Wheater. She has built relationships with key travel, beauty and health & wellness press and brands over these two decades. Juliet is part of the wellness cognoscenti, an industry insider, with access to the top influencers, journalists, specialists and trends. From rural, countryside retreats to cutting-edge spas, she puts brands in the wellness frame and get it noticed, when and where it matters.
A spa gazer, conversation maker, wellness mover & shaker! Juliet has grown every business she has worked with. She is a communications and digital strategist, specialising in an integrated approach. Thinking laterally, she blends traditional press relations with digital and content strategy.
Meet Juliet Wheater PR – Spa Communications
What route did you take?
I took quite a long-convoluted journey into the spa industry!
My earliest memories are of watching my mother sitting and enjoying some ‘me time’ well before the phrase became so widely used. She’d enjoy reading her stack of glossy magazines whilst painting her nails. Her little ritual I suppose, and consequently this stayed with me and I sought a career in PR, where my job is to know every title inside and out and, I never feel properly dressed without my painted nails!
My first role was at Good Housekeeping magazine which I enjoyed for approx. 18 months but when the opportunity presented itself, to train and work in PR at Parfums Givenchy, I jumped at the chance. It was here that I began to learn about the intricacies of the beauty industry and the investment into the science, in order to harness the technology within product ranges. I also began to understand magazine and newspaper deadlines and what made a good ‘story’. I began to make my first contacts within the beauty industry and the value of each and every relationship. The crux of it is I suppose, is that I really enjoy working with people, to solve the problem they may be experiencing, be it client or member of the press.
After some years, I began an Account Manager role within a Travel PR agency and began to fall in love with the promotion of hotels. Whether they be large Country House Hotels or boutique townhouses. It was during this time, that the phenomena that is spa, began to gather pace. It was during this period, that I could really serve the client, as unusually, I had well established contacts within both the Travel & Beauty press. The two worlds collided, and I devised campaigns new hotel spas, launching several gorgeous spas, defining them with a much sought after ‘destination’ status.
It was during 2004, that I made the decision to launch and co-found my own lifestyle PR agency. We left our inhouse roles in the August and secured out first hotel client, the following month!
I enjoyed the stunning hotels we promoted, many of which boasted Michelin star restaurants. Exciting press to the World Cup Golf Championships on the Algarve, Christmas market trips to unveil a new 5-star property in Vienna and Port tasting in Porto ensued but I realised that I missed spa! It was a strange realisation, that although I enjoyed my work, I did also want to work within the spa industry. Once I recognised this, I began to invest in myself with training and I read and still read, every industry title. I sought to work with and represent inspiring industry figures, soaking up all their knowledge. My advice never stop learning!
What message would you give to anyone considering a career in Spa?
For me, spa is multi-faceted: its grooming and who doesn’t want that, with gorgeous blow dries and pampering facials and its also wellbeing as you the whole person. Its mindfulness, nutrition and exercise too. Who wouldn’t want to work in such an exciting industry! You can look and feel good at any age and that is what attracts me most to our burgeoning spa industry. Its impact is far reaching and continues to penetrate new areas, such as the care of cancer and dementia patients. Every day I learn more and more about the operational, retail and new treatment side of spa and I just love announcing news from an existing spa or informing the media about a new one! However, I do work evenings and weekends and that’s my message to anyone considering a career in Spa, despite its glamourous reputation, it’s hard work and therefore you must have a passion for it!
To learn more about the world of Spa PR or to work with Juliet visit http://julietwheaterpr.co.uk/ or follow her on instagram @julietwheaterpr